Your end-to-end path to margin improvement
and profitability to stay competitive

Currently working with over 25,000 users globally

Banks around the world are digitizing and re-envisioning their end-to-end customer journey, looking for ways to stay competitive. Pricing is one key area that shouldn’t be overlooked because it’s critical to your bottom line.

Digital pricing will drive operational efficiency, margin improvement, and regulatory compliance for your bank. Without digital pricing, you become less competitive every day – and your path to profitability continues to narrow.

Can you really afford another day without digital pricing?

DealPoint is Your Tailored End-to-End Pricing Path to Profitability

To our proven bank pricing platform, we’ve added a unique integrated end-to-end view of customer profitability across lending AND non-lending products. Suddenly, you have insight to extract more value from each customer – and launch a new path for growth and profitability.

  • Implement Dynamic Relationship Pricing Fast
  • Originate More Profitable Deals in Less Time
  • Increase Customer Profitability with Every Deal
  • Optimize Portfolio ROI with Real-Time Data

In just months, you could have a proven digital pricing solution tailored for you, covering all your credit and non-credit products – and helping to boost margin. Can you afford not to have this competitive advantage?

Benefits of Digitizing Your Pricing and Deal Optimization Process

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Our Clients

Brilliance delivers its pricing platform to some of the most prestigious banks in the world. Our clients have transformed their lending processes with our best-in-class integrated or stand-alone pricing and customer profitability system. At Brilliance, our clients are our partners and advocates.

We have improved margin management from implementing the Brilliance tool, and the CFO and CEO would agree with me.
Executive director, credit portfolio management, banking and financial services Institution
Increased visibility with more consistent recordkeeping has been the biggest value add of DealPoint. We have better control now that everything is priced there. Data sets are complete, and reports are accurate in terms of volume and revenue.
Executive director, credit portfolio management, banking and financial services Institution
We use this measure called additional value added (AVA) that considers cost of capital and performance over a determined return on capital. We’ve found that branches that consistently use the Brilliance system show 20% to 25% above other branches in terms of AVA.
Chief economist, risk management, leading national bank
Brilliance enables us to seamlessly integrate deal and relationship risk return measures with our in-house models and Moody’s KMV DealAnalyzer, CreditMark and Portfolio Manager products in a standard deal and relationship profitability application delivered through a single desktop platform.
Derek SaundersGlobal Head of Portfolio Management, Global BankingHSBC
The biggest advantage of working with Brilliance is how fast and responsive they are to our needs. We are delighted with the service they provide…We can operate much easier with Brilliance.
Vice president for investment data management, investment management firm
DealPoint gives our relationship managers something concrete — a standardized consistent view and understanding. It gives them the tools to have the right kind of dialogue [with our customers].
Commercial finance officer, regional banking corporation

Automate Your Pricing and Approval Process End-to-End

DealPoint automates your enterprise-level Relationship Pricing, Deal Optimization, Customer Profitability, and Approval process across products, regions, and lines of business. It's tailored to YOUR pricing models and processes to help you:



  • Focus your front-line on risk-adjusted return and customer profitability.
  • Tailor pricing by customer, segment, region, or industry
  • Improve pricing consistency across customers for the same risk
  • Benchmark, optimize, and approve corporate and commercial credit and non-credit transactions.
  • Enjoy accurate, transparent, real-time deal reporting to optimize return on capital.

Enjoy Best Practices from the World's Leading Banks


The latest generation of DealPoint builds in best practices from 14 years of success working with the most complex and sophisticated pricing strategies in the world's leading banks. The first digital pricing platform for banks continues to lead the industry with new capabilities.


Brilliance Brings Deep, Unique Experience with a Proven Solution


Since 2004, DealPoint has been deployed in over 50 countries and is used by over 25,000 users. One customer put it this way: "Brilliance helped us optimize our existing process beyond just automating it. Their deep experience in banking made the difference."


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